CLIENT:

NHS STAFFORDSHIRE



 I worked with NHS Staffordshire over the course of two years and created an animation series for general practices across Staffordshire and Stoke-on-Trent, explaining the range of primary care roles available to them and supporting the NHS's wider branding and communication strategy.

I was given most of the creative control and asked to improve the visual consistency of their branding.

This showreel pulls from the series and shows the characters in their original style alongside the updated one. It shows how I built on their existing avatars to turn complex workforce information into simple, bite-sized content for a very specific audience: the GPs and practices deciding who to bring onto their teams.